The popularity of blogs shows no signs of dwindling, and more and more people are setting up their own every day. While keeping a blog is a highly rewarding experience for many people, you need to have the reasons clear in your mind of why you would want to do this in the first place. Otherwise, you are unlikely to have the motivation that will keep you going. In this post, we are going to run through a few of the top reasons why people start a blog in the first place. Perhaps you will see one that you identify with or if you already have your own blog, the reason may become reinforced in your mind.
Express Thoughts and Opinions
The beauty of the internet is that it has given everyone a platform from which their voice can be heard. So, whatever topic you want to blog about, you can express your own personal thoughts and opinions. The most successful blogs are the ones in which a clear tone of voice has been established and people identify with it. Unlike other forms of publication which are heavily edited, everything is coming from yourself and you are the only one who filters what you are saying. This can be an exciting and daunting concept in equal measures.
Market or Promote Something
Obviously, a lot of personal blogs are used for marketing or promotional reasons, but there are some business blogs which are solely devoted to spreading the word about their range of products or services. Of course, this still needs to be done in a way that engages and interests the reader, but the main point of the blog is to increase sales. If you have a business that doesn’t already run its own blog, you are missing a trick as this is one of the top digital marketing techniques that you can use. If you run a personal blog, you may be able to form partnerships over time with other organisations, so marketing or promotion becomes a key function of your blog. However, you don’t want to lose the sense of personality and style which helped you to become so popular in the first place.
Some of the most popular blogs are the ones that are devoted to helping people with the problems in their lives. If you have a passion for sharing the knowledge and experience that you have built up over the years, this is as good a reason to start a blog as any. If you are successful in helping people to solve the issues they are having, they are much more likely to come back to you time and time again. Try to carve out a niche for yourself so that the advice you are providing is genuinely useful rather than just generic things which can be found all over the internet. The feeling of helping others is a very rewarding one, and when you see a lot of positive comments from others, you are bound to want to continue.
Establish Your Expertise
There are many reasons why you would want to establish yourself as an expert in your field. Perhaps you run a business and you need to build up a sense of trust amongst people. It could be that you are looking for a job in a particular sector and this is a way that you can show off your skills to potential employers. You may simply want to establish your blog as the go-to one in the field to continually increase your readership. Whatever the reason, you need to demonstrate that you know what you are talking about by offering people advice and techniques that they can use in their everyday lives.
Connect with Like-Minded People
Blogs help you to connect with people in a way that you may never have tried before. People come to your site because they have a genuine passion for your topic and it also gives them a community to interact with. This is why it is so important that you respond to your comments, so you can open up a dialogue with your regular readers. The beauty of blogging is that you can express thoughts and opinions that you thought were totally alienating or isolating, only to find that others share a similar point of view to yourself.
Many of the top bloggers now have a great deal of influence which is why so many companies are keen to work with them. Also, if you have causes that you are passionate about promoting, you have the perfect platform from which to do this. You can galvanise your readers to take up the same cause as yourself and inspire them to become passionate about the topics you are writing about. Once you have a devoted readership, you need to think carefully about the type of content that you are sharing with them as you have a degree of responsibility to influencing them in a positive way. If you do decide to work with outside companies, make sure that they share the same type of mission and values as yourself.
Stay Closely Involved with Your Topic
Running a successful blog means writing new posts on a regular basis. In turn, this ensures that you stay up to date with your topic in an effort to stay relevant and interesting. If you thought you knew a lot about your topic before, once you have been blogging for a few months, you will probably find that you know so much more. As well as reading the news and latest developments in your field, you will also end up interacting with your readers who will be able to give you different points of view and interaction. Perhaps you only passively consumed content about your topic before, but when you are actively creating it, this is an entirely different experience.
Keep Close with Those Around You
A lot of people don’t run blogs hoping to develop a huge readership; some do it just to keep close with their friends, family and the other people in their lives. Blogs provide the perfect medium where you can stay connected across countries by sharing stories, photos, videos and other forms of content. Every time you create a new blog post, you can just inform the people who you want to read your posts – you could even password protect the blog so only certain individuals have access. Give them the opportunity to write comments and you can interact with them even more closely.
Now we come onto a big reason why a lot of people decide to start a blog; the opportunity to make money. While this is not an unrealistic expectation as many bloggers are able to make extra cash or even an entire income, you shouldn’t establish your blog just to make money. It can be a secondary reason behind the ones we have already mentioned above, but generating funds from your blog only happens when it starts to attract a decent readership. To temper your expectations, it is worth knowing that the majority of bloggers don’t make money from their blogs. It takes a great deal of hard work and determination to hit this particular goal.
The final reason we are going to talk about is a simple one; simply to have fun! Blogging is supposed to be an enjoyable activity, so if you are not passionate about what you are doing, your readers are likely to be able to tell. This is also what will encourage you to continue writing on a regular basis which is necessary in order to build a following. A lot of the biggest blogs out there were set up with the main reason of having fun and being creative.
There you have 10 of the main reasons why people decide to start a blog. If you already run your own site, hopefully, you have been able to identify with one or more of these reasons. The same goes if you are looking to establish a blog in the near future. Check here for an easy way to do so. If you identify with all of them, you may be able to carve a life out for yourself as a blogger!
To many people, running a blog seems like a dream career, but it is also one which is very difficult to get into and it requires a great to of patience and commitment to build up the type of following that you are looking for. You may even find that you fit in with some of the other reasons given for starting a blog over time as it is an activity that throws up all sorts of different surprises. As we already talked about, the money-making side of the enterprise comes after you have already taken the time and effort to build up a readership who want to hear what you have to say.