Top 10 Reasons to Start a Blog

The popularity of blogs shows no signs of dwindling, and more and more people are setting up their own every day. While keeping a blog is a highly rewarding experience for many people, you need to have the reasons clear in your mind of why you would want to do this in the first place. Otherwise, you are unlikely to have the motivation that will keep you going. In this post, we are going to run through a few of the top reasons why people start a blog in the first place. Perhaps you will see one that you identify with or if you already have your own blog, the reason may become reinforced in your mind.

Express Thoughts and Opinions

The beauty of the internet is that it has given everyone a platform from which their voice can be heard. So, whatever topic you want to blog about, you can express your own personal thoughts and opinions. The most successful blogs are the ones in which a clear tone of voice has been established and people identify with it. Unlike other forms of publication which are heavily edited, everything is coming from yourself and you are the only one who filters what you are saying. This can be an exciting and daunting concept in equal measures.

Market or Promote Something

Obviously, a lot of personal blogs are used for marketing or promotional reasons, but there are some business blogs which are solely devoted to spreading the word about their range of products or services. Of course, this still needs to be done in a way that engages and interests the reader, but the main point of the blog is to increase sales. If you have a business that doesn’t already run its own blog, you are missing a trick as this is one of the top digital marketing techniques that you can use. If you run a personal blog, you may be able to form partnerships over time with other organisations, so marketing or promotion becomes a key function of your blog. However, you don’t want to lose the sense of personality and style which helped you to become so popular in the first place.

Help Others

Some of the most popular blogs are the ones that are devoted to helping people with the problems in their lives. If you have a passion for sharing the knowledge and experience that you have built up over the years, this is as good a reason to start a blog as any. If you are successful in helping people to solve the issues they are having, they are much more likely to come back to you time and time again. Try to carve out a niche for yourself so that the advice you are providing is genuinely useful rather than just generic things which can be found all over the internet. The feeling of helping others is a very rewarding one, and when you see a lot of positive comments from others, you are bound to want to continue.

Establish Your Expertise

There are many reasons why you would want to establish yourself as an expert in your field. Perhaps you run a business and you need to build up a sense of trust amongst people. It could be that you are looking for a job in a particular sector and this is a way that you can show off your skills to potential employers. You may simply want to establish your blog as the go-to one in the field to continually increase your readership. Whatever the reason, you need to demonstrate that you know what you are talking about by offering people advice and techniques that they can use in their everyday lives.

Connect with Like-Minded People

Blogs help you to connect with people in a way that you may never have tried before. People come to your site because they have a genuine passion for your topic and it also gives them a community to interact with. This is why it is so important that you respond to your comments, so you can open up a dialogue with your regular readers. The beauty of blogging is that you can express thoughts and opinions that you thought were totally alienating or isolating, only to find that others share a similar point of view to yourself.

Have Influence

Many of the top bloggers now have a great deal of influence which is why so many companies are keen to work with them. Also, if you have causes that you are passionate about promoting, you have the perfect platform from which to do this. You can galvanise your readers to take up the same cause as yourself and inspire them to become passionate about the topics you are writing about. Once you have a devoted readership, you need to think carefully about the type of content that you are sharing with them as you have a degree of responsibility to influencing them in a positive way. If you do decide to work with outside companies, make sure that they share the same type of mission and values as yourself.

William Iven

Stay Closely Involved with Your Topic

Running a successful blog means writing new posts on a regular basis. In turn, this ensures that you stay up to date with your topic in an effort to stay relevant and interesting. If you thought you knew a lot about your topic before, once you have been blogging for a few months, you will probably find that you know so much more. As well as reading the news and latest developments in your field, you will also end up interacting with your readers who will be able to give you different points of view and interaction. Perhaps you only passively consumed content about your topic before, but when you are actively creating it, this is an entirely different experience.

Keep Close with Those Around You

A lot of people don’t run blogs hoping to develop a huge readership; some do it just to keep close with their friends, family and the other people in their lives. Blogs provide the perfect medium where you can stay connected across countries by sharing stories, photos, videos and other forms of content. Every time you create a new blog post, you can just inform the people who you want to read your posts – you could even password protect the blog so only certain individuals have access. Give them the opportunity to write comments and you can interact with them even more closely.

Make Money

Now we come onto a big reason why a lot of people decide to start a blog; the opportunity to make money. While this is not an unrealistic expectation as many bloggers are able to make extra cash or even an entire income, you shouldn’t establish your blog just to make money. It can be a secondary reason behind the ones we have already mentioned above, but generating funds from your blog only happens when it starts to attract a decent readership. To temper your expectations, it is worth knowing that the majority of bloggers don’t make money from their blogs. It takes a great deal of hard work and determination to hit this particular goal.

Have Fun

The final reason we are going to talk about is a simple one; simply to have fun! Blogging is supposed to be an enjoyable activity, so if you are not passionate about what you are doing, your readers are likely to be able to tell. This is also what will encourage you to continue writing on a regular basis which is necessary in order to build a following. A lot of the biggest blogs out there were set up with the main reason of having fun and being creative.

There you have 10 of the main reasons why people decide to start a blog. If you already run your own site, hopefully, you have been able to identify with one or more of these reasons. The same goes if you are looking to establish a blog in the near future. Check here for an easy way to do so. If you identify with all of them, you may be able to carve a life out for yourself as a blogger!

To many people, running a blog seems like a dream career, but it is also one which is very difficult to get into and it requires a great to of patience and commitment to build up the type of following that you are looking for.  You may even find that you fit in with some of the other reasons given for starting a blog over time as it is an activity that throws up all sorts of different surprises. As we already talked about, the money-making side of the enterprise comes after you have already taken the time and effort to build up a readership who want to hear what you have to say.


Refreshing My Blog With Logojoy

Logojoy final design

I received a premium package free of charge from Logojoy with which to create my new logo.

I’ve been blogging for six years now and every now and then I get a bit bored of how my blog looks. Now I am not the most techy of people and usually end up relying on others to create items for me – I seek out decent layout designers or theme creators just so I can give my site a fresh new look.

However it can get quite frustrating when you know exactly what you want but can’t quite verbalise it – and when you aren’t techy enough to create something for yourself, what are you to do? Well recently I was introduced to Logojoy and I was extremely intrigued by the concept.

Logojoy uses AI (Artificial Intelligence) to help users get great quality design quickly at an affordable price. They are located in downtown Toronto and utilise AI to bring customers exactly what they want. I was kindly offered the chance to try out a premium package (worth $65) to create some logos and see how I got on.

Logojoy Picking Logos

First of all you select the styles, colours and icons you would like. I chose a couple of styles I liked, a few different pinky/purple shades and some icons which I think were relevant to me – a pen, a laptop, a book, a baby holding their mother’s hand and a mother holding hands with her son and daughter.

Logojoy picking colours

Once you have chosen these, you will be shown a number of different 100% custom logos tailored entirely to your business. As you scroll, more will be added – if you have favourited any, the logos generated will be based on these. When you favourite a design, you can actually see it in action – how it would look like on business cards or even clothing. This is great if this is something you offer. If you make changes to your design, these will edit in real time so you can always see the updated designs.

Once you have settled on something, you can then choose between 475 fonts, 550k+ premium symbols, 5.5k colour presets and 6 layouts to perfect your design. You can even change the spacing and font size if you so wish. Then all you need to do is purchase your final design and once purchased, Logojoy will send you all the files a designer would – these include high res PNGs and vector files. They even include perfectly sized versions for social media and even create some brand guidelines.

Loogjoy purchasing options

There are three different purchasing options. Basic package is $20, the premium is $65 and enterprise is $165. As I was offered the chance to try out the premium FOC, this is the plan I opted for.

So what did I think?

I think the concept of Logojoy is brilliant. Some people would love to have the skills to create beautiful logos but don’t and they don’t have the funds to necessarily pay someone to design them something especially if they can’t quite tell them what they want. Logojoy cuts out the middle man – it enables you to control every step of the way with some help from some AI, taking the things you want and turning them into stunning logos ready for use.

Once I had purchased mine, I was sent over my file as expected in any file type I could ever need. Based on my colour scheme, this is what I finally opted for and am very pleased with.

Logojoy final design

I will definitely be using the site again in the not too distant future as I am looking to update all of my sites and you just can’t go wrong – I always struggle to tell people what I want from a design so to actually be able to get something exactly how I want with a little AI help was always going to be a major plus point for me.#

Would you give Logojoy a try?

A Day In The Life Of A Freelancer

As a freelancer, I can work from anywhere. While I spend most of my time sat at my desk at home working, I do carry my work with me when I leave the house and you’ll often catch me sending invoices or emails from coffee shops, checking social media or checking if invoices have been paid.

A day in my life can certainly vary. Some days – like yesterday – can be super quiet whereas days like today I can feel overwhelmed with work as the emails and messages come flooding in. Working for yourself can be a stressful time. You need to make sure you earn enough money to pay the bills on time but sometimes the work just isn’t there and other times your invoices don’t get paid on time and you have to chase them in order to pay your bills on time.

This doesn’t often happen to me but it has occasionally and it can bring so much stress to the table. Since I carry my work outside of the house with me too, I need to make sure my possessions are protected should the worst happen – In My Bag are so handy in this respect, insuring and protecting the devices I carry around with me. My phone has broken before and I had no protection for it and no money to get a new one at the time or get it fixed- it was so hard to keep on top of work without it so I always make sure my possessions are protected now.

A typical day in the life for me usually consists of taking Jack to school then putting Olivia down for a nap whilst I answer some emails and get any work done that needs to be completed that day. It can be tough working around a newborn but somehow you just make it work. When she wakes, I give her the attention she needs but will still answer urgent emails if required. I keep updated whilst collecting Jack from school and then use the evening when they are both asleep to get the majority of my work done. Sometimes I am lucky and can get it all done in the daytime but sometimes the evenings just have to give – and that’s okay. That’s the beauty of working for yourself – you can work whenever, wherever.

I’m not going to lie, working for myself can be stressful but I love it – it gives me so much freedom and I get to spend quality time with my children too. Would you ever consider it?


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#UKBloggerLife Round-Up | Week 1

Last weekend Sarah and I launched a new Instagram community #UKBloggerLife and we both couldn’t be more thrilled with the reception it’s received with over 100 link ups in the first week! We’ve tried to comment on all photos but please forgive us if we haven’t got round to you yet!
It is so exciting to see all the different niches coming together and connecting with the hashtag and boy has it been hard to choose just 4 pictures this week!
As part of it each week we will bring you 4 photos – I’m not going to say they are our favourites, because I know I personally love so many of them, so it is just a collection, to show the sort of things going on.
This week my four picks are:
Top Left: @spicers1976 – how beautiful is this peacock? | Top Right: @mummy.mimi.x this made me so hungry, it looks so delicious!
Bottom Left: @winnettes just how beautiful? | Bottom Right: @mymummyspennies – how cool is this picture?
I really look forward to seeing what the next week brings our #UKBloggers – please do come and join in over at #UKBloggerLife 😃

New Instagram Community – #UKBloggerLife

I’ve been thinking about this for a while and after a chat with my blogging partner in crime Sarah, we have decided to launch a brand new Instagram community, #UKBloggerLife. Why this hashtag? Well, Sarah came to me with the idea of the Official UK Bloggers Facebook group and website many moons ago and I thought she was onto a winner – and look what a success she has made of it.

Now with Instagram community hashtags being used frequently, we wanted one for all the bloggers we know, that everyone can use. There are so many hashtag communities out there for parenting bloggers but nothing that spans every niche so we thought #UKBloggerLife would be great for any UK blogger to share any aspect of their life, whether it be a day out with the children, a snapshot of their pet, a recipe they’ve created or something they’ve crafted. The possibilities are endless.

Every week, we will be picking our four favourite pictures that have used the hashtag each, tagging the accounts that the photos came from. As we said, this is for all UK bloggers so we can’t wait to see the variety of photos to come. We can’t wait to see what you come up with!