The Future Of Parent Blogging?

Collaborative Post

Blogging is a funny old beast. It has evolved so much since I started blogging over six years ago, as has my blog and myself too. I in fact started out as a beauty blogger before moving towards lifestyle then parenting – and I’d now say I was on the line between a lifestyle and a parenting blogger. But it is amazing how each niche has developed so much over the years, how things are so different now to what they were in 2011. But what about the future of parent blogging? I’ve written this postas part of Innovation Company’s study on what bloggers see as the future of blogging – http://innovationcompany.co.uk is their site if you would like to check it out.

Here is what I think could possibly happen to parent blogging over the next few years..

Blogs Won’t Be As Prevalent

We are already seeing it happen – bloggers are veering more towards their Instagram feeds and YouTube channels as that is where the audience is and where the money is for the ones who do it full time. Whilst I still see blogs continuing on for quite a few years yet, I feel that the video side of things will definitely become even bigger. Tuning into vlogs and Instagram Stories is going to be here for a few more years yet.

We Will Continue To Love The Realism

The love for sleek polished blogs seems to already be on the wane and the realistic tales from such bloggers as Hurrah For Gin and The Unmumsy Mum will only get more and more popular, even despite the media drivel being written about them. We as parents love to know that we aren’t the only ones in the same boat and I as a blogger appreciate a realistic post, I am sure readers do too.

It Will Continue To Grow & Expand In Many Ways

Whilst blogs may not be as prevalent in the future, there will always be more parenting blogs being started as people start them as a type of online diary to document their lives with their children. I believe that there also seems to be a big thing for parenting bloggers from brands at the moment – think Toby&Roo’s BirdsEye campaign or the many campaigns Honest Mum works on. Brands want to see real mums doing real things and showing other parents how good their products are – I can only see this growing and growing as more brands tap into what parenting bloggers have to offer.

What do you think will happen to parenting blogging or perhaps even blogging in general?