Collaborative Post
As businesses move to a more digital age, more and more methods and products are becoming obsolete. At the same time, while this is a natural evolution to be expected, not everything effective pre digitisation is past its prime.
If you are wondering if business cards are still relevant in 2021, then the answer is yes. One such example is the humble business card. Maybe not as applicable, but for those who conduct a lot of face to face business or attend multiple conferences, then business cards are most definitely still helpful and practical.
To maximise the potential of your business card and avoid being stuck in the back of someone’s wallet or, even worse, becoming a makeshift coaster for an on the go Costa, you need to get creative and think outside of the box make the right impact.
Use Selected Information
How much contact information is too much? Although you may be tempted to offer all of your contact information (mobile, landline, corporate address, fax, email, etc.), be selective. Consider where you want these folks to interact with you. Where will they get a sense of you and your firm? Pick the optimum contact ways rather than putting them all on. It may be that adding your social media handles is enough and an email address.
Creative Branding
What do you want your business card to say about you? It needs to stand out, so getting creative with what your business card can do is vital.
Popular designs include;
- Yoga business cards with images of poses and two holes to allow you to create the image using your fingers or a mini yoga mat
- Cheese suppliers or retailers using a cheese grater on their business card
- A photography business card that is a clear viewfinder to help people improve photography
- Picture frame business cards for framers or photographers
When contemplating the design of your business card, consider the font you intend to use and the colours and designs available. Foil printing from The Foil Printing Co can add an extra special quality depending on the look you are going for.
Invoke Curiosity
The finest business cards pique interest. Why not ask a question to engage the recipient? There are many ways to do this. You could either ask them a question about the product or service you’re marketing, or you can have a bit more fun and show off your personality or that of your company to engage them in a way only putting your basic details won’t.
Know What Your Business Card Needs To Do
Your business card should have a purpose. This needs to be marketing, sales or recruitment. Once you know the aim of the card, you will have a clearer idea of how to design it. If you are marketing by handing out your business card, you need to encourage curiosity and include a visual representation to make them remember you. For sales, you need to look at what will entice them to purchase and have details to make it easier.
A business card isn’t a just business card; it reflects your company, and designing it to be as impactful as possible will get you the attention you require for all the right reasons.