Something I have been considering for a while but have yet to get sorted (even after eight years, oops) is an email newsletter. The reason I am still yet to get this sorted is that I just don’t know what to do, I don’t know what to write to make readers open my email in their inbox, not sure how to format it etc. I have taken the first steps and started setting one up but always bail out before it gets sorted completely.
Email newsletters are a great way to enhance the engagement of your business or your blog. 90% of consumers prefer to receive updates via a newsletter rather than via their social channels. I too like to take a leisurely look through newsletters, I only choose to check social media if I am pushed for time.
I’m happy to share this infographic today, detailing the eleven elements of an epic email newsletter. Do you have a newsletter? Do you implement any of these?
Do you use any of these elements when it comes to sending your email newsletter? Do any of these make you click on newsletters in your inbox? A must click subject line and eye-catching graphics always reel me in!
Marketing is incredibly important to a business, no matter what sort of business you are in. Whether you are a small business or a large business, you will want to be paying attention to how you market your business.
However, marketing can take up a lot of time, effort and money. It can be hard to get the right groove going and working out the best way to market yourselves. An automated system may be the answer, much like this Real Estate CRM for real estate agents. It is like a personal assistant who works for the agents 24/7, doing the things that they don’t have the time or energy to do. It organises your database, you can build your contact profiles, keep in touch and nurture your business relationships and even manage your business from your phone. Sounds great, right? I wish there was something similar for me to use in my business.
If you want to grow a successful business but don’t necessarily have access to an automated system, you may be thinking why should I put the time or energy into this area? Well, here are a few reasons why you should consider the importance of marketing to your business.
It is all well and good having return customers/readers/users (depending on what your business is) but you always want to reach new people, right? Getting the word out introduces new people to your business – why wouldn’t you want to give it a go?
This In Turn Boosts Sales/Views etc
Return customers and new customers mean more sales. Getting the word out drives those new people to you and also reminds your existing customers about you so they come back for more, more, more.
It Helps You Learn About Your Business
As you market your business, you will find what works and what doesn’t. You may think you know everything about your business but I guarantee you don’t! Life is always a learning journey and you’ll find the same is true of running a business. This is great for keeping you and your business growing as you learn more and more about what works for you and what doesn’t.
So will you be giving marketing a try when it comes to your business? I’d love to know how you market your business.
More of us than ever now work from home, and having the ability to earn a decent wage without leaving the house is the perfect scenario for most. No long commute, no boss breathing down your neck, no annoying colleagues and no expense on things like travel or eating out for lunch. When you work from home you have flexibility, which is perfect if you have other commitments you need to adapt your career around. Earning money from home all starts with a good home office, here’s what you need to ensure yours includes.
Nice decor and good storage
As human beings, we really are influenced by our surroundings. It’s not always something you’re acutely aware of, but clutter, the wrong colours and general disorder can add to your stress levels. Heightened levels of stress will always affect productivity, which is bad news when you’re trying to run a home business, work as a freelancer, blogger, or from home in general. Pleasant surroundings are much more important than you might realise. Clear out your home office, getting rid of any clutter and junk. Find proper organisational systems for important documents so everything is neat and you can find them easily. Decorate the walls in a light, neutral colour and add a couple of decorative touches. A pretty light fitting, a motivational quote framed and hung on the wall and a couple of plants will all work well. Make your home office a place that you actually want to spend time in.
A good quality desk and chair
As well as looking good, you also need your home office to be practical. Chances are, most of your time will be spent sat at your desk, and so a sturdy piece that’s as big as you can get it (while comfortably fitting in the room) is a smart move. Find a good desk chair, don’t just buy the first model you see. Go to an office supply store and sit on lots of different chairs, finding one that feels the most comfortable and offers you the right level of neck, back and lumbar support.
Dark and dingy surroundings can contribute to eye strain, and overly harsh lights can bring on headaches and migraines. Ideally, your desk will be placed close to the window so you can make the most of the natural light. If you work through to the evenings, a good desk lamp with a bulb that can be adjusted. Invest in a smart bulb, you can change the brightness and even the colour temperature depending on what you’re doing.
The right tech and software
Whether you’re blogging, freelancing or running a home business, the right tech and software is essential. A high quality, fast and reliable computer is necessary since this will be where most of your work is done. The right software will make you quick and efficient, saving you time, hassle and money. It can even prevent fraud, software is the convenient way to achieve KYC compliance for example and verify customers identities. Just because you’re working from home doesn’t mean you’re not a professional business, so things need to be run that way.
Have you got some aims for 2019? I mentioned some in my post the other day but I didn’t mention about my work. That’s because I was going to write this post, talking about how I plan to increase my work in 2019. Now, as you may already know, I do a few different things for an income: freelance writing, virtual assistance, blogging and proofreading. I have some regular clients for each and they bring in an okay income each month.
As someone who has increased their income each year of this new found career of mine, I of course want to continue to grow. But how? I hope to be in a more stable financial position in the next couple of months to invest more into my work to help me in my growth but I might have to consider a small business loan in the meantime. So how do I plan to do this?
First of all, I need to pitch more. I receive emails with freelance writer jobs, I’ve got pages bookmarked of places which accept submissions but my belief in myself always stops me from pitching. I just keep thinking I’ll get rejected – and I probably will for some – but I may also get accepted for some – which I will never know if I don’t try.
I actually received a wonderful email about potentially doing some freelance writing for a magazine and while this fell through which is disappointing, they are keeping me on their files for the future so I am keeping my fingers crossed.
For this, I need to say yes more but also say no more. I need to learn not to undersell myself – although this can be tempting when I’ve got next to no money in my bank account. I need to say no to appalling rates – I do mostly but I could definitely be more tough – but I also need to say yes to more things – I am always being invited to events but usually can’t go because of childcare or just being too anxious to go. I need to say yes more as who knows what they could lead to for me?
I currently have a number of different clients who I love working for. My main client I do FB page and group management, social media scheduling and social media promotion for them, others is social media scheduling, social media promotion or chore threads. It’d be nice to find a few more clients this year – I am very lucky in that my clients all recommend me when they see people asking for VA’s – that’s actually how I grew to so many clients in the first place.
This fell to the wayside a little in 2018. I did a few bits here and there for people but not much. I’m not too bothered about this being the least used of my skills as its the one I like doing the least but it would be nice to build it up a little more again for 2019.
This is how I plan to grow my work in 2019 – how do you plan to grow?
When it comes to business, you want to be constantly striving to better yourself – better results, better profit, better experience for clients. A great way to achieve your goals is to promote your business – and here are three effective ways you can promote your business to let more people know about what you have to offer.
Any company that doesn’t have social media is foolish in my opinion – it is one of the big drivers of traffic and sales there is. If you aren’t on social media, make sure you get on there right away and get the word out about your business. Set up your accounts, follow those in your field and interact. Build up an audience and you should hopefully start to see some results soon.
You should also ensure you have a website you can direct potential clients to with a decent landing page and all the information any customer could potentially ever need. You may want to consider running some ad campaigns to get your site noticed but this is entirely up to you.
You could utilise some of the business signage from Vinyline. They have been trading in the graphics industry for over 35 years and produce great products that could certainly help you take your business to the next level. Their window graphics, stickers and decals could really help your business. They can be really beneficial for showing off your brand – people will stop and take notice. You need to make sure the font, colours and message are right but if they are, you should see results. You can get a variety of shapes and sizes to suit your needs.
Perhaps the best advertising there is – word of mouth. Give people a good experience and they will want to talk about it, shout it from the rooftops. Bad experiences also garner attention but you want to avoid these – as this makes word of mouth also worst advertising there is too, information can spread like wildfire even if it isn’t necessarily true!
However, if you have a great experience, you like to tell your friends and family, right? Offer your clients and customers the same and they will likely tell their friends and family who will tell other people and so on and so on. This is great and can really help small businesses succeed. There’s a business in my village, still very new, but it is doing amazingly because they offer such a fantastic experience and those who have visited love to share their experiences. I first visited because of a recommendation from a friend and now visit regularly – I’ve introduced some of my friends and family to the same place as well! See how successful word of mouth advertising can be?
Here are just three ways you can promote your business. How do you currently promote yours?