If you’re a blogger, chances are you know plenty of the terms regarding blogging such as DA, PA, reach etc. You’ve probably also heard about SEO – but do you know what it is? SEO is search engine optimisation and is described as the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. So how and why would you use SEO for your blog to increase your online visibility?
Simply put, I want more eyes on my site. Everyone would love more visits to their sites if they could; they will always strive to beat the previous months stats. I’m no different, I like to try and beat what I got the month before. The other reason I use SEO for my blog is because my blog forms part of my income and you may have noticed that I have ads on this site and sponsored content occasionally. Some ads pay out on views alone so more views to my site means more money; some pay on clicks – you have an increased possibility of clicks if you have more traffic – and people who will approach for sponsored content will always strive to get the best for their money – so a good online visibility is essential.
The team at click.co.uk have a fantastic guide to SEO and some brilliant eBooks, talking all about SEO, how and why to use it. So how do I use SEO to improve the online visibility of my site?
First of all, I sneakily use a shortcut. If you are on self hosted WordPress, there is a fantastic plugin called Yoast which really helps you to up your SEO game. It uses a traffic light system to show you what things you are doing well, what you need to improve and what really needs to be changed. This reminds me to add a SEO friendly title with a good keyword, add a meta description that is long enough that includes your keyword and good description, add alt text to images which should describe exactly what the image shows – this is extremely handy for blind or visually impaired people. You want to aim for all green lights on Yoast, then they consider your post to be perfectly optimised for search engines.
Other ways include internal linking. I always aim to include at least one relevant internal link in my posts – I believe I mentioned this in my 3 ways to improve your domain authority post – because it connects my content together and enables search engines to establish a hierarchy on my site and give the more important posts and pages more link value than the much less important ones.
I have also made sure my site is mobile responsive, loads fast (although this is something I regularly check on as it can nearly always be improved) and check for and remove broken links. These all help me to up my SEO game.
This is just a fraction of what you need to do to SEO optimise your site. How and why do you use SEO for your site?