Best Places To Promote Your Posts

This post was originally published in 22nd January 2015 but I wanted to re-publish it for you today because I have a feeling that you’ll love it as much as I did.

I’ve been meaning to post this for quite some time, months in fact. Funny thing is that since I first started planning this post, the places have swapped around quite a bit. I am finding some platforms much better at promotion than I was last year whilst some of my former loves have taken a tumble down the list. Nevertheless here are my best places to promote your posts.

Whilst I would have to say that Pinterest isn’t currently my top referral for traffic, it has grown and grown since I started paying more attention to the site. One of my goals this year was to utilise the site more, spending more time on my images and pinning images from blogs I love. I was told to pin at certain times a day – little but often (no pinning a trillion images in a short time period) and I’ve also picked up a few more tips along the way. This is definitely the fastest growing platform for me in terms of referral traffic and I am looking forward to seeing what it has to bring me for the rest of the year.


After a long discussion with Gemma and Vicky the other day regarding Pinterest as a tool for promotion, we all lamented how much Twitter has fallen in regards to promotion. Whilst it was always incredibly fast moving, Twitter always seemed like a great place to network and promote – via Twitter chats, Twitter lists or relevant hashtags. Twitter used to be number one for referral traffic for me but it barely features nowadays. The only reason it does feature so highly is that although it may not garner as many click throughs anymore, I have met some amazing people via Twitter, some who I know now read my blog regularly as I do theirs. Without Twitter, we wouldn’t have met.


3 | Facebook 
What do I mean, Facebook? Don’t I realise that reach is pretty much impossible nowadays unless I shove Facebook some cash? Well yes..I do realise that. But I am not talking about that. I am talking about Facebook groups.

Whilst Facebook groups for bloggers won’t necessarily promote your posts to non bloggers, you do get the opportunity to share your latest posts, find bloggers within your niche and make friends. I’ve met countless other bloggers through FB groups whose blogs I’ve grown to love. Whilst reach is obviously limited and restricted to other bloggers, these groups can be invaluable.

4 | Instagram
There is no denying that people want a more visual blog reading experience now so I find Instagram can be great at promoting blog posts. I try not to post too many blog related photos on there as I also have family and non blog friends/readers who follow me so I only promote specific posts. However, these visual representations of my blog post often direct people to my blog so I can’t complain. Pinterest and Instagram are certainly rising up the rankings for me when it comes to promoting my blog posts.

5 | Google+
The one I am still yet to truly conquer but probably the one I should the most. I have Google+ sharing set up as soon as a post goes live so I can add a message, change images around if needs be – just make amendments. What I do find with Google+ is that a great visual and a interesting tagline are what draws people in – then you just need to make sure your content matches up to their expected standard.

Where would you say are the best places to promote your posts? I occasionally use forums, StumbleUpon and LinkedIn but find these work best for me. How about you?


48 comments / Add your comment below

  1. I really ought to get to grips with Pinterest, just can't keep on top of them all though. I find g+ good but there are rumours it's not here to stay, or certainly not in its current format.x

  2. Oh, I LOVE Pinterest! It does very well for me on referrals, as does Google search, so yes, I do try to put effort into G+, too. Twitter still does pretty well, too, I adore Instagram as I find it easy to connect with people with similar interests there very quickly, Facebook I struggle with a bit!

  3. I keep hearing really good things about Pinterest, so I'm definitely going to be spending more time there this year. In regards to facebook groups, are you able to recommend 1 or 2 that would be good to join? Thanks so much for this post. I've only been blogging for a month so I have a lot to learn!

  4. Google + is key as that's the only place that offers SEO. Pinterest is great fun and fab at driving traffic. Thanks for linking up to #brilliantblogposts, please add my badge or link back. Thanks

  5. I have just ventured into the pinterest realm, I keep reading that it is the fastest growing/best place for regular traffic, long after you have pinned posts. We'll see, I hope so. My number one source is still facebook because of the large personal network I have established there, but if I want to expand I'll have to branch out eventually. Great post. Thanks for your insights.

  6. I agree with your observations. I struggle with this since I love Instagram the most but it doesn't drive traffic to my site. I am now doing more Pinterest specific images to see if that helps and I do still pay for an occasional Facebook promoted post. I am in groups that do stumble upon but have been told it will increase my bounce rate. I am also in a google plus sharing group but I haven't seen any difference.

  7. Great list – it's hard to spread yourself across all social media but I use the Co-Schedule app to schedule my posts along with my blog posts – will be writing more about it soon over on the blog. Also, hashtags are uber important with Google+ and it's probably the best channel for SEO.

  8. Interesting post – we still get the vast majority of referrals via Twitter though completely get what you're saying here. In terms of clicks though I would say it's a much better click through rate from Facebook if you look at how many people are actually seeing the post. xo

  9. Really interesting read – I get most of my traffic through Twitter and Google. I really need to get into using Instagram though. Trouble is I always forget so I need to make more effort!

  10. Great post! I've been trying to do pinterest for ages and find that it's definitely a grower not a shower! It can take a full year for a pin to "make it"! As for G+, wtf?! I know that's the bad boy I need to conquer this year…!

    Thanks for linking up to #TheList xx

  11. Google+ is awesome {not as much as Pinterest though!}, BUT, no matter how many followers you have, it is a fast, fast going social media – think trying to read the names etc after a movie – you absolutely have to be sharing in communities, that is where the action and pageviews hide 🙂

  12. I’ve seen so many blog posts about using Pinterest and seeing yours was the final straw so I’ve downloaded it! Wish me luck haha!
    (my account is @NerdBTC if anyone feels like following me)

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