Something I have been considering for a while but have yet to get sorted (even after eight years, oops) is an email newsletter. The reason I am still yet to get this sorted is that I just don’t know what to do, I don’t know what to write to make readers open my email in their inbox, not sure how to format it etc. I have taken the first steps and started setting one up but always bail out before it gets sorted completely.
Email newsletters are a great way to enhance the engagement of your business or your blog. 90% of consumers prefer to receive updates via a newsletter rather than via their social channels. I too like to take a leisurely look through newsletters, I only choose to check social media if I am pushed for time.
I’m happy to share this infographic today, detailing the eleven elements of an epic email newsletter. Do you have a newsletter? Do you implement any of these?