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Something I have been considering for a while but have yet to get sorted (even after eight years, oops) is an email newsletter. The reason I am still yet to get this sorted is that I just don’t know what to do, I don’t know what to write to make readers open my email in their inbox, not sure how to format it etc. I have taken the first steps and started setting one up but always bail out before it gets sorted completely.
Email newsletters are a great way to enhance the engagement of your business or your blog. 90% of consumers prefer to receive updates via a newsletter rather than via their social channels. I too like to take a leisurely look through newsletters, I only choose to check social media if I am pushed for time.
I’m happy to share this infographic today, detailing the eleven elements of an epic email newsletter. Do you have a newsletter? Do you implement any of these?
Source: 11 Elements of an Epic Email Newsletter by Campaign Monitor
I am rubbish at doing email newsletters, I really need to get on it though and try and get better at them! These are some really good suggestions which I will be trying ASAP!