Data suggests that over 80% of people need to trust a brand to buy from them. If you run a business, no matter how big or small, it’s essential to recognise the impact of trust and credibility. In this guide, we’ll share some handy hacks to help you ensure your customers trust you.
Respect your customers’ wishes and preferences
Ignoring customer requests and preferences is one of the most common reasons why consumers mistrust brands. Examples include overly aggressive marketing tactics and sending promotional emails and messages when clients have opted out or unsubscribed. It’s crucial to respect your customers’ wishes and preferences.
Protect sensitive data and prioritise safety and security
Online shopping offers incredible benefits, but many people are still unsure about it due to security concerns and a lack of trust in companies to protect their data. If you sell products or offer services online, or you ask users to share data, it’s hugely beneficial to take advantage of services and tools from companies like PrivateID that verify identities and authorise access securely to protect your customers. You can also utilise robust security measures, such as biometric authentication, to make physical locations and venues safer and more secure.
Keep it real
Being authentic is one of the best ways to build a trustworthy brand that consumers respect and appreciate. Transparency is key in all areas. From communicating with customers and making promises about products and services to providing quotes and prices and sharing honest reviews, it’s critical to be real. People don’t trust companies that make claims with no evidence, only share glowing reviews or charge hidden extras. In fact, unexpected costs are the leading cause of cart abandonment. Almost 40% of shoppers have backed out of a purchase in 2025 due to high or hidden costs at the checkout.
Prioritise actions over words
Consumers are more interested in brand values than ever. More than 80% of people prefer to buy from brands whose values align with theirs. The key to building strong, long-lasting relationships with customers and showing trustworthiness lies in prioritising actions over words. You have to walk the walk if you talk the talk when it comes to your company values, ethos and culture. Show people evidence and proof of what you do, how you make a difference and why you’re different from other brands. Social media is a brilliant platform for providing social proof, engaging with customers and keeping them up to date with news, events and corporate and social responsibility schemes and campaigns.
