I’m not sure if you have already seen but St John Ambulance have recently launched a new campaign (featuring the voices of David Walliams, David Mitchell, Johnny Vegas & Sir John Hurt) to better educate people in how to save the life of a choking baby.
The video shows certain objects (voiced by the celebrities) which can easily be picked up by a baby and placed into their mouth – potential choking hazards. The advert will be shown on TV for the next three months and St John Ambulance are urging people to share the video with their friends and family.
Research has shown that 53% of parents feel knowing first aid would help them feel better prepared in the event of an emergency whilst out of the parents who said they knew how to save a choking baby, only 29% knew the correct way – an incredible 79% were using the wrong technique entirely!
Causes of choking were also researched with 77% of parents saying their child had choked on food with 14% choking on vomit and 9% on toys. Other causes included coins, phlegm, marbles and pen lids.
St John Ambulance have included a helpful guide should any event occur which you can find here.
Do you know the right way to save a choking baby? I must admit, I didn’t! This has been a valuable lesson for me and one I will remember always.