10 Email Marketing Do’s And Don’ts

As someone who makes their living online, I am always looking for handy tips and guides to enable me to grow my business even more and expand my reach. I have a varied selection of income streams – self employment isn’t exactly stable so it is important to diversify – and I’m always looking for new ways to grow in each avenue I work in.

I’ve recently been made aware of some fantastic resources from Campaign Monitor – one such resource being the following infographic from them. Email marketing is still something I really need to get my head around so guides like this are very helpful. Here are ten email marketing do’s and don’t’s – are you guilty of any?


10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
It shocks me that people still buy their email lists and don’t try to grow it organically like the majority of people do! I already knew that you shouldn’t be generic and that you should try to tailor your emails to each and every client and make them personable and it shocks me people don’t utilise their email marketing campaigns as well as they should!

With these tips on board, I’m definitely going to be finally giving email marketing a whirl and will certainly be checking out the rest of the fab resources Campaign Monitor have to offer. Are you a whizz with email marketing or are you a beginner like me?

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Qualifications Vs Experience

Aside from perfecting your CV and putting lots of applications out there, making sure you’re suitably qualified and have experience in your chosen field of work when you’re job hunting are both extremely important – but which one is worth more than the other? Keep reading to find out more.

Edwin Andrade

Getting qualified: is it necessary?

For some employers, it’s essential that you have specific knowledge that enables you to successfully complete the work they need you to do. As a result, it might be that you’ll need to obtain particular qualifications before an employer considers giving you the job. For example, you may need to have a university degree in a certain subject, or you may be required to hold a certificate in a specific field.

For instance, if you want to become a mortgage adviser, you’ll need to gain a certification that is recognised by the Financial Conduct Authority – the regulator of the financial industry in the UK – such as the Certificate in Mortgage Advice and Practice (CeMAP) qualification. This course provides you with an understanding of the mortgage market, as well as an awareness of how to apply this knowledge when providing advice to clients. Without this type of certification, you will not be legally allowed to practice in giving mortgage advice, so it’s crucial that you obtain your CeMAP qualification, or another recognised certification, first.

Regardless of the field you want to work in, it’s important that you do your research. Find out what, if any, qualifications you might need before you’re able to secure your dream role.

Experience: do I really need it?

While it might be important that you’re suitably qualified for a job, you may also be expected to have some previous experience under your belt. If you’ve had involvement in the field of work that’s related to the job you’re applying for, some employers may favour you over applicants who don’t have the same experience, increasing your chances of securing a role.

By having some experience, you might also be able to go into a job at a higher level. Your previous involvement in a similar working environment could mean that you don’t need to start from the bottom and work your way up. Instead, you may find it easier to transition into a more senior position from the get go.

When it comes to qualifications and experience, it’s difficult to pinpoint which one is more important. It could be said that both go hand in hand, meaning that they are each as essential as the other if you want to land your dream job role.

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Employee Engagement Programs: Everything You Need To Know

When it comes to employee engagement, not a lot of managers are confident in the field. You might be able to resonate with this problem on a daily basis where your workforce seems disintegrated.

Well here is your way out! I can assure you that reading further will enable you to gain valuable insight about Employee Engagement Programs.

So what exactly is Employee Engagement?

By definition, Employee engagement is the corporate fundamental concept of understanding and describing the nature and characteristics of the relation that is the employee and organisation maintain. It is one of the positive aspects when it comes to contributing to the overall performance of any organisation. It can be rightly assumed that an organisation with a higher level employee engagement can anyday outperform an organisation with a lower level of the same.

Employee engagement is all about recognizing one’s purpose and role in an organisation and being enthusiastically valued on where it fits in the organisation’s vision, mission and objectives.

Whom can you call an ‘Engaged Employee’?

In my opinion an ‘Engaged Employee’ is one who takes pride in their work and is very enthusiastic about being associated with the jobs and profiles. Such an employee tries to undertake every positive action, that will help in building up organisation’s reputation.

In layman’s terms, any employee who wakes up in the morning with the thought that, “It’s so great to go to work today” is probably more engaged as compared to an employee who wakes up with the opposite thought!

Employee Engagement Programs

Nowadays employee engagement has become more synonymous with an employee’s ‘working experience’ and ‘job satisfaction’. Thus it can be deduced that, all those activities, practices, policies and even events that contribute to the two synonyms above (i.e. ‘working experience’ and ‘job satisfaction’) can be called as employee engagement programs.

A lot of companies are now engaging themselves in such programs as it has been noticed that almost 83% of the employees would like to be a part of such programs if offered a chance.

Chris Liverani

Why Should You Concern Yourself With Such Programs?

Well being a manager, there might be some areas where you would want to see an improvement. If your employees are benefited from such programs, then the ultimate reward is going to be for you and the company itself.

I have listed out a few benefits you will surely receive if you choose to introduce Employee Engagement Programs in your company:-

  • Employee Satisfaction – A satisfied employee will turn into an asset for the company. They will be the company’s brand ambassador of success and will motivate other as well.
  • Profitability – The more engaged employees you have the better they will work and more will be your profitability.
  • Retention & Recruitment – If your employees are engaged towards the organisation you will experience lesser attrition rates and can avoid regular recruitment.
  • Productivity – Engaged employee will be self motivated to outperform themselves! If your company is full of great performers there is no doubt that your productivity will shoot up!
  • Innovation – The most important outcome of an employee engagement program is innovation. An organisation comprising of passionate people is more likely to innovate.  

Here is what does NOT count as employee engagement!

Employee engagement cannot be attained by a mechanical approach. Being a manager, you must not try to extract extraordinary efforts from your employees in attempting to alter an employees’ dedication and passion.

Employees can scrutinise such attempts immediately and the whole idea & concept can backfire possibly leading to adverse results.


So, there you have it. Everything you need to know about employee engagement programs. I hope this information might have proven to be useful to you.


Do You Need To Be Qualified To Run Your Own Business?

With pressure increasing for young people to go to college and university, high prices making it harder for people to study, and a lot of courses losing value very quickly, it is no wonder that so many are looking towards running their own company instead. There are rarely any entry requirements to this sort of career, and working hard can take a good deal of the way when coupled with genuine skill. When you take an approach like this, though, is it worth working on qualifications to help you?

In some cases, you won’t have any choice, and the law will force you to go through some training to do the job you want to do. Being an electrician, for example, takes years of study and can be very dangerous without the right knowledge. For this reason, you have to go to school before you will be allowed to sell it as a product. This is worth considering whenever you’re starting a new company. It can be surprising just how many fields are subject to these sorts of rules.

You will often be given a choice when you first start your business, and a lot of people choose to go without a qualification. In fields like computing, the work you are doing can be learned from home, and a lot of people will self-teach when aspiring to a career in them. This saves loads of money on tuition fees, enables you to get started faster, and will help you to avoid going back to school after you thought you were done for good. This is perfect for those looking to get into something vocational.

Anete Lūsiņa
There are loads of very obvious benefits to an education when you first start out. The quality of your work will often be higher this way, making it easier to get clients at a rapid pace. Along with this, you will be able to tell people about your studies, giving them greater confidence in your abilities as a professional. It is always hard to convince people to part with their money, especially when they don’t have any proof of your work. This makes qualifications important in industries which need to be precise.

It is impossible to say which of these is better, as there isn’t an objective way to make this assessment. Instead, you have to think about the field you want to work in, using research to figure out if a qualification could be useful to you. Accredited online MBA programs can be useful to any business person, though you may have to go a little more specific depending on your field.

Hopefully, this post will inspire you to start working harder on the time you put into your personal portfolio before you start your business. It can be easy to rush this process, deciding to ignore school to get going much faster. This could be a mistake, though, and it will be worth putting more thought into it before writing off all of your options.


Easy Ways To Make Money As A Stay-At-Home Mum

As a stay-at-home mum, you may assume that your money-making opportunities that are limited. However, this is not the case in the digital day and age. There are more opportunities to make money than ever before. While your children are sleeping or whenever you have a moment to yourself, you can be putting your skills to good use to make some extra cash. Here are some suggestions to help you get started…

Start a blog – A blog will probably not make you much money to begin with, but after a while you should be able to generate money on a monthly basis. There are a number of ways you can do this, from creating exclusive content and eBooks to affiliate marketing and donations.

Freelance – Do you have a skill that can be transferred over the Internet? If so, freelancing is definitely the best solution. Skills that are perfect for freelancing include the likes of content writing, marketing, website design, graphic design, branding, and admin. Browse some of the freelance websites online to see some of the jobs that are available so you can see whether you have the skills to complete them. If you do, start applying. One of the great things about freelancing is that you can take jobs as and when you have the capacity to do so.

Sabri Tuzcu
Rent out your driveway – If you have a driveway that is not in use throughout the day, one of the easiest ways to make some more cash is by renting this out. This is especially the case if you live in a busy area, like London. All you need to do is leave your drive empty, and the transaction itself can take place online beforehand.

Make your own crafts – Do you have a creative flair? If so, why not make your own crafts? There are many different things you can make and start selling online. This could be anything from greeting cards to baby accessories. You can use a service like Parcel2Go to send your items to people cost-efficiently.

Matched betting – Last but not least, matched betting is a great way to make a bit of extra cash. This is not betting in the traditional sense. It involves covering all outcomes so that you cannot lose. You need to be disciplined, and you will need to sign up to some sort of monthly matched betting service so you can use their software and read their guides. However, you will quickly make back the money you have spent on this.

So there you have it: some of the different ways you can make some extra cash as a stay-at-home mum. Give the suggestions above a try, and find the options that appeal to you the most. After all, a little bit of extra cash coming in every month can never be a bad thing, right?