Tommee Tippee, the UK’s leading baby feeding accessories brand, has refreshed its best-selling Perfect Prep machine. The Perfect Prep Day & Night prepares a formula feed bottle to the perfect temperature in just two minutes, with new features including volume control and a glow light setting for easier, happier night feeds.
Nicknamed Your Dream Machine, Perfect Prep Day & Night provides parents with the peace of mind that comes from knowing their baby’s bottle will be perfect every time, right around the clock. Real-life mums and dads helped create the next generation of the best-selling machine, with new design features a direct result of their feedback and suggestions.
Nicola Wallace, Marketing Manager at Tommee Tippee, commented:
“The Perfect Prep Day & Night is a huge and exciting launch for us. Like everything we do, each part of this new product development has been carefully considered with parents in mind – to make the journey into and throughout parenthood as comfortable as possible.
“Sleep, or lack thereof, can become a huge strain for new mums and dads, and the new product features work to combat this. Parents are at the heart of the Tommee Tippee brand, and we’ve got their backs once again with Perfect Prep Day & Night: it’s their Dream Machine!”
Tommee Tippee designed the original Perfect Prep based on the insight that mums find it difficult to prepare a bottle following formula guidelines, as these require the water to be boiled and cooled for up to half an hour before serving. This was difficult, time-consuming and certainly not practical at 3am. The concept was simple: to make this process easier, faster and more accurate, for happier parents and happier babies.
Perfect Prep Day & Night is available in four shades (White, Black, Grey and Red) and is available to pre-order now and on full sale 18th March.
You can view the campaign video below:
Product features include:
- In just two minutes your bottle is fully prepared at the perfect volume and temperature
- Silently prepares bottle while the home still sleeps with volume control to minimise night time noise
- Our glow nightlight shines gently making night time feeds clear & simple
- Clear, easy to use digital display makes bottle prepping as smooth as your baby’s bum
- The Perfect Prep Day & Night machine works with most bottles and formula brands
- Tommee Tippee Perfect Prep Day & Night is now available to pre-order at Amazon, John Lewis & Mothercare. RRP £130.00
You can find out more information about the machine here and why not keep in touch with Tommee Tippee on their Facebook page here and get involved in the community?
To celebrate this launch, I have teamed up with Tommee Tippee to offer one lucky winner their very own Perfect Prep Day & Night machine. To enter, all you need to do is fill in the Rafflecopter below. This giveaway is UK only and ends at 23.59pm on the 7th of March 2018. Good luck!