Wanting to boost your blog traffic? I’m always striving to boost mine, even after seven years, especially when I’ve had dips such as when I have had my children and taken some time off. But why would you want to increase your blog traffic? Some do it just because they like to improve on themselves, some like the stats, some are keen to get paid work from their sites. If you are looking to get paid blogging jobs, then you will always be striving to increase your traffic and stats for better chances of work. Many brands use blogger outreach services to find the best fit for their campaigns. So what ways have you been using to boost traffic to your blog recently?
Here are five ways I’ve increased my blog traffic over the years.
Now I must admit I don’t manage to do this as often as I used to and I really want to get back to it. Not only do you provide another blogger with some great content when they need it – going on holiday, poorly, maternity leave, the reasons a blogger may need guest content is endless – but it also boosts traffic to your blog and helps your domain authority as people click through to see a little more from you. I’ve guest posted on various sites – some smaller UK bloggers, some big UK bloggers and some massive US bloggers and the traffic they bring is always great.
Social media is your friend
Have social media accounts? Utilise them! Try to remember that they are called ‘social’ media though and don’t just use them promote your content. Build your communities on them so people are interested in what you have to say on there and are more likely to click a link to your blog post – if you simply spam your feeds with links, you’re less likely to get people clicking through as it seems too automated, almost robotic. Also please make sure you have social share buttons on your blog, that they work and that they include your handles so you can see when people have shared your content. Make social media work for you!
Round ups/crowdsourcing can really help
These seem to be more popular now than they ever were when I first started out but a great way to get traffic to your blog is to respond to round ups and crowdsourcing requests. I am a VA for a food blogger and other food bloggers are always looking for content for their round ups – whether it be for seasonal recipes or recipes featuring a particular ingredient. If you see these requests, leave your link – there is a great chance you will be featured and this will drive traffic back to your site. Same goes for crowdsourcing requests – if another blogger is looking for responses on a topic you have content on or are quite interested in, leave a link or a quote and who knows? They may include you – yet again more traffic to your site should people click through.
Have evergreen content
Evergreen content is content that can be utilised all year round. I have a few blogging articles, some recipes, a potty training post – these consistently get traffic all year round, year in and year out. Evergreen content will always be a traffic provider so make sure you have some on your site. Whilst many blogging niches lend themselves to the here and now – beauty bloggers reviewing products etc – there are ways you can create evergreen content from this such as a guide to skincare or an explanation of what certain beauty terms mean. There is always a way to create some evergreen content, whatever your niche.
Create a product or a service
I haven’t created a product but I do provide some services – freelance writing, virtual assisting and proofreading. Whilst I have my own work website for these, I often refer back to this site on that site and in communication with possible clients. With people purchasing your product or service, they may be keen to find out a little more about the person behind it all – so direct them to your site!
These are just a handful of ways to drive traffic to your blog and I am always trying other avenues too. What avenues have you had success with?