This is a collaborative post.
Content creation is my life. It’s my job and what I do for multiple hours of the day. Whether I am creating content for my own blogs, under my own byline for other sites or ghost writing for other bloggers and businesses, it is something I am constantly doing. Content Mother also does a lot of content creation and certainly knows how to create cracking content.
Here are some top tips on how you can create amazing content too:
Have A Headline That Pulls The Readers In
You as a reader will know what sort of headlines pull you in and make you want to read something. Put this into practice when writing your own content – you don’t want something overly long but you want it to describe what your content is about too. Statistics say that a vast majority will read a headline but maybe just a quarter of those will carry on and read the rest of your content. You want to keep those readers past the headline so make sure you are drawing them in.
There are different ways you can utilise such a headline. People love numbers and lists so telling them ‘5 ways to do something’ or ‘8 reasons why…’ will definitely intrigue them. A positive headline also encourages readers to read on as it piques their interest. Another way is to use words such as ‘shocking’, ‘awesome’, ‘incredible’ – words that slightly exaggerate on other words that could equally be used there but wouldn’t grab the readers attention as much.
The worst thing you can do is create content that people take notice of and it turns out that you were inaccurate within it. Research, research, research and then research some more – there is no room for error. You want to be building trust with your readers and inaccuracy could damage this trust. Make sure statistics and sources can be verified.
Keep Your Readers Engaged
This means you need to make sure you are writing engaging content. Introduce your content – readers will often make a decision about the content they are reading within a few sentences so you want to let them know what you will be talking about. This will hopefully make them want to read on. You will also want to add anecdotes if possible. If you could tell me about a particular article or blog post you really enjoyed, I bet there was some form of anecdote within it that made you stop and think. Stories can also help reinforce the points you are trying to make.
Include Relevant Media
Want to reinforce your points even more? Look for relevant media that fits what you are talking about. If I’m talking about a new product that has come out, I will add pictures of it – whether my own if I have been sent them to review – or from the retailer’s site (with prior permission, of course!). Sometimes I may even seek out a video of the product in use and embed that within my content too.
Relevant media can really help push your content more and make it more engaging for your readers. We all remember at school when we found out what type of learner we were – visual, aural, verbal and physical. I was always a verbal learner but some may be visual or aural so images or video may be better for them in remembering your content. Just make sure the media is completely relevant to your content!
Update Regularly – Both New And Existing Content
Evergreen content is great. It means we can come back at any point and still learn something. That said, that means that occasionally sometimes things will change and the content may need updating. It is important to make regular checks on the information within your post to ensure that it is accurate. I recently wrote a post on why it is important to go for your smear test – luckily I checked before publishing as some things had changed since I had last had mine and it is likely things may change again. I will constantly be checking the post and the information to ensure it is always accurate and relevant.
It is also important to make sure your site is updated regularly. Whether you publish a post or article every day, every week, every fortnight or every month, try to keep it consistent (as much as you can – we know it isn’t always possible to keep to a schedule) so that readers know what to expect when they come to your site.
These are just a few tips that can help you when it comes to creating cracking content – what tips do you have?