5 Tips For Creating Cracking Content

This is a collaborative post.

Content creation is my life. It’s my job and what I do for multiple hours of the day. Whether I am creating content for my own blogs, under my own byline for other sites or ghost writing for other bloggers and businesses, it is something I am constantly doing. Content Mother also does a lot of content creation and certainly knows how to create cracking content.

Here are some top tips on how you can create amazing content too:

Have A Headline That Pulls The Readers In

You as a reader will know what sort of headlines pull you in and make you want to read something. Put this into practice when writing your own content – you don’t want something overly long but you want it to describe what your content is about too. Statistics say that a vast majority will read a headline but maybe just a quarter of those will carry on and read the rest of your content. You want to keep those readers past the headline so make sure you are drawing them in.

There are different ways you can utilise such a headline. People love numbers and lists so telling them ‘5 ways to do something’ or ‘8 reasons why…’ will definitely intrigue them. A positive headline also encourages readers to read on as it piques their interest. Another way is to use words such as ‘shocking’, ‘awesome’, ‘incredible’ – words that slightly exaggerate on other words that could equally be used there but wouldn’t grab the readers attention as much.

Be Accurate

The worst thing you can do is create content that people take notice of and it turns out that you were inaccurate within it. Research, research, research and then research some more – there is no room for error. You want to be building trust with your readers and inaccuracy could damage this trust. Make sure statistics and sources can be verified.

Keep Your Readers Engaged

This means you need to make sure you are writing engaging content. Introduce your content – readers will often make a decision about the content they are reading within a few sentences so you want to let them know what you will be talking about. This will hopefully make them want to read on. You will also want to add anecdotes if possible. If you could tell me about a particular article or blog post you really enjoyed, I bet there was some form of anecdote within it that made you stop and think. Stories can also help reinforce the points you are trying to make.

Include Relevant Media

Want to reinforce your points even more? Look for relevant media that fits what you are talking about. If I’m talking about a new product that has come out, I will add pictures of it – whether my own if I have been sent them to review – or from the retailer’s site (with prior permission, of course!). Sometimes I may even seek out a video of the product in use and embed that within my content too.

Relevant media can really help push your content more and make it more engaging for your readers. We all remember at school when we found out what type of learner we were – visual, aural, verbal and physical. I was always a verbal learner but some may be visual or aural so images or video may be better for them in remembering your content. Just make sure the media is completely relevant to your content!

Update Regularly – Both New And Existing Content

Evergreen content is great. It means we can come back at any point and still learn something. That said, that means that occasionally sometimes things will change and the content may need updating. It is important to make regular checks on the information within your post to ensure that it is accurate. I recently wrote a post on why it is important to go for your smear test – luckily I checked before publishing as some things had changed since I had last had mine and it is likely things may change again. I will constantly be checking the post and the information to ensure it is always accurate and relevant.

It is also important to make sure your site is updated regularly. Whether you publish a post or article every day, every week, every fortnight or every month, try to keep it consistent (as much as you can – we know it isn’t always possible to keep to a schedule) so that readers know what to expect when they come to your site.

These are just a few tips that can help you when it comes to creating cracking content – what tips do you have?

Content Mother also offers content marketing tips on her Real Blogging site and writes for her lifestyle blog, parenting blog and wedding blog. Why not check them out?


L.O.L Surprise Confetti Pop – It’s New And My Kids Love It!

We were sent some of the new L.O.L Surprise Confetti Pop range for review. All thoughts and opinions are our own.

You know how much Jack loves L.O.L Surprise dolls – and how much Olivia loves them too. We’ve reviewed them extensively before and with the new L.O.L Surprise Confetti Pop being released yesterday, we were sent some to let you know all about them. We were sent two of the brand new Confetti Pop dolls, two Lil Sisters and a card for Jack to send to his BFF. He’s got his card written out and ready but isn’t seeing his friend until next week – he can’t wait to give her the card and her Confetti Pop and Lil Sister dolls!

The L.O.L Surprise Series 3 range has even more surprises! The L.O.L Surprise! range was the sell out toy of 2017, getting Toy of The Year. So what can we expect from this new offering?

At an RRP of £10.99, the L.O.L. Surprise! Confetti Pop has nine brand new surprises including new dolls, new accessories and a new surprise water feature. Not only are there the usual outfits, accessories, shoes and dolls but hidden amongst the layers is a ribbon, inviting you to pull and reveal a confetti pop! surprise which can be enjoyed over and over again. Jack shrieked when we pulled the ribbon and confetti burst out and Olivia giggled – it is such a fun extra. So who did we receive in ours?

As you can see, there is a really different setup to the previous dolls and the Confetti Pop lets you know exactly how to undo it to enjoy the surprise and get all the bits and pieces you need for your doll. We opened ours to receive Showbaby who is a popular Confetti Pop doll from the Glam Club.

Next we decided to open the Lil Sister – Jack had never opened Lil Sisters before so he was very excited! He couldn’t wait to see what the Series 3 Lil Sisters had to offer..

They have five surprises – and the clue you get hints at which doll you have. You reveal stickers, accessories and the doll. You can find out your dolls colour change water surprise by bathing her and her ball can become either a bath set or a keyring. You can mix and match accessories with the other L.O.L Surprise! ranges and there are 35+ dolls to collect. So who did we receive?

We received the colour changing Ultra Rare Lil Cosmic Queen from The Glitterati. Jack was very happy to reveal an ultra rare one – isn’t that every child’s goal when it comes to collectables?

Overall I would say Jack is very impressed with L.O.L Surprise! series 3, especially the Confetti Pop aspect. He has already asked to get some more!

L.O.L Surprise! Series 3 is available from all good toy retailers including Smyths and The Entertainer. You can find out more about the range here.

Hatchimals CollEGGtibles Season 2 | Review

We were sent some items from the Hatchimals CollEGGtibles Season 2 range to review.

Jack is a huge fan of Hatchimals – see our review of the Hatchimals Surprise here – and has seen the Hatchimals CollEGGtibles around and desperately wanted some. We recently received some of the season 2 range to review. Hatchimal CollEGGtibles are a pocket money collectable and are a more affordable alternative to their larger alternatives.

With this new launch, we received the 1 pack (£2.99), the 2 pack with a nest (£4.99) and the 4 pack that comes with a bonus character (£9.99). There’s even some new playsets available to buy – the Hatchimals Basket (£19.99) and the Hatchimals Secret Scene Playset (£24.99) – Jack is really keen to buy these!

There are over 100 new creatures to collect, nurture and learn about. There is also the chance to collect the Golden Hatchimal – this is the rarest Hatchimal and there is only 55 available to collect. If you find one of these Golden Lynx Hatchimals hidden inside season 2, you will win a special set of 6 golden Hatchimals CollEGGtibles in a glittery egg carton plus a goody bag – how cool!

Like the first series, you need to help bring the Hatchimals to life by rubbing the eggs to change the hearts colour from purple to pink. Once it is pink, it is ready to hatch and you will be surprised by the Hatchimal that hatches out of your egg. You can hatch a whole new world with some tiny cute creatures – and you can take them wherever you go!

So what Hatchimals did we receive? As with season 1, the majority of the range are common with some rare and the odd ultra rare or limited edition CollEGGtible. There are some differences when it comes to series 2 – the colour change technology and the fact that some have some different features too – some glitter, some sparkle. Jack couldn’t wait to see what he ended up with after hatching his eggs. There are 11 different families your Hatchimal could be from – some limited edition and special edition families too!

We received these:

Common: Ponette from the ‘Farm’ family, Macow from the ‘Farm’ family, Toucoo from the ‘Jungle’ family, Pandor from the ‘Jungle’ family, Mouseswift from the ‘Garden’ family and Duckle from the ‘River’ family.

Rare: Figeon from the ‘River’ family.

Ultra Rare: Owling from the ‘Forest’ family.

We didn’t receive any limited edition Hatchimals CollEGGtibles but Jack was extremely happy to have a rare and an ultra rare in his collection! He can’t wait to get to the toy shop and pick up some more with his pocket money – here’s hoping we find a Golden Hatchimal!

If your child wants some more Hatchimal fun then there is even some digital webisodes and the free Hatchimals app that allows kids to explore Hatchtopia and find out more about it. Download the app today and you can hatch new friends from all over Hatchtopia, caring for them once they’ve hatched!

Are you interested in collecting the Hatchimals CollEGGtibles for yourself? They are available at all good retailers nationwide – find out more at www.hatchimals.com. They’re super fun and Jack loves his – I’m sure you will love yours too.


Booking Our Family Holiday & Sorting Out Our Holiday Wardrobe

It may only be February but we are already thinking about where we are going to go on holiday this year – and what stuff we want to take with us.

Jack has got his heart set on going to a holiday park of some description – maybe the one we went to with my parents at the end of 2016, Haven like we did last year or Butlins as he has become obsessed with the idea of going there ever since seeing the advert on the TV! Perhaps we might even go back to the Isle of Wight and spend time with my aunt who lives over there!

Perhaps we might even go abroad – there are plenty of places overseas that we would love to visit and then we also have Steve’s sister living in Tenerife – it would be lovely to go and visit her at some point – Jack adores her so he wouldn’t complain!

This has got me thinking about holiday wardrobes however. I’ve not really got much holiday wear in my possession – especially since I have lost a little weight since last year. I need some nice new items – especially items for the beach as we will certainly be there most days, it is a great place for families.

I’ve been looking at the kaftans and cover ups available at David Nieper – something I didn’t really consider last year when on holiday in the middle of summer – and I thoroughly regretted it. These are so good for when you’ve been on the beach in your bikini or swimming costume and need to cover yourself back up without having to struggle to take the swimsuit off or try and put clothes over the top and boiling thanks to the hot temperatures. The soft towelling cover up as pictured above would have been perfect last year for me.

I want to pack soft, breathable items and David Nieper’s kaftans and cover ups really fit the bill. Whilst we haven’t yet booked anywhere for our holiday, I may just have to purchase a couple of them in anticipation of hitting the beach. Even if I don’t go into the sea or swimming pool myself, I may want to sit on the sand or by the pool under some shade – these would be perfect for that.

Do you wear kaftans or cover ups to the beach? Are they one of your holiday essentials?


Let’s Talk About Love on Valentines Day

Did you know these facts about Valentines Day? I bet you didn’t – I bet you didn’t realise men spend twice as much as women or more than nine million pet owners will buy a present for their pet on February the 14th.

I bet you also didn’t realise the love and sexual things that come from Valentines Day – more at home pregnancy tests are sold in March than any other month. As someone who conceived one of their children in mid February, I can certainly vouch for this one!

It is probably little surprise that rates of certain sexually transmitted diseases have reached an all time high in the last ten years! If there is ever a more pressing time to take care of your sexual health, Valentines Day is that day.

This Valentines Day infographic from The Independent Pharmacy talks about a variety of Valentines Day facts including the fact that sales of erectile dysfunction medication spike after Valentines Day. Erectile dysfunction is a condition that isn’t necessarily all that understood. 20% of the time it is caused because of psychological reasons, 80% of the time because of physical reasons. 1 in 10 men suffer but only 33% of these 1 in 10 men actually seek help and treatment – how crazy is that? Surely more should be done to raise awareness and let them know that it is nothing to be ashamed of, especially with the pressures that Valentines Day brings.

Did you know these facts?